Living Free From Show 2022: What is Sensitive Choice and why is it important?

What is Sensitive Choice and why is it important?
Sensitive Choice helps millions of people worldwide to live better with asthma and allergies.

It does this by:

  • Educating people about the importance of managing their asthma
  • Providing consumers with a way of identifying products and services that may benefit people with asthma and /or allergies and improve health and wellbeing
  • Encouraging manufacturers and suppliers to produce products and services that are asthma and allergy friendly
  • Raising funds for NAC to better support health education and treatment Guidelines

The National Asthma Council Australia (NAC) created the Sensitive Choice® program in 2006 to better educate people on how to manage asthma and allergies and empower consumers to identify asthma and allergy-aware and eco-friendly products and services.

As a not for profit organisation the NAC uses the funds raised by the program to support its work to improve outcomes for people with asthma and allergies.


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Free From And Allergy Virtual Show

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