It does this by:
- Educating people about the importance of managing their asthma
- Providing consumers with a way of identifying products and services that may benefit people with asthma and /or allergies and improve health and wellbeing
- Encouraging manufacturers and suppliers to produce products and services that are asthma and allergy friendly
- Raising funds for NAC to better support health education and treatment Guidelines
The National Asthma Council Australia (NAC) created the Sensitive Choice® program in 2006 to better educate people on how to manage asthma and allergies and empower consumers to identify asthma and allergy-aware and eco-friendly products and services.
As a not for profit organisation the NAC uses the funds raised by the program to support its work to improve outcomes for people with asthma and allergies.