Sensitive Choice
Sensitive Choice

Sensitive Choice (National Asthma Council)

Sensitive Choice helps people live better with asthma and allergies. 

We’re here to inform the public about asthma and allergy management and empower consumers to identify asthma and allergy-aware products and services.

Since the National Asthma Council Australia created Sensitive Choice in 2006, it has expanded quickly with over 65 partners globally and trademarked in 63 countries. 

Products and services that are part of Sensitive Choice submit research, testing and evidence which is assessed by an independent and voluntary panel of experts to determine their potential benefit to people with asthma and allergies. 

Only products and services that have been approved through this rigorous review process carry the Sensitive Choice logo.

You’ll find that reassuring blue butterfly on hundreds of products around the world – from bedding to building products, cleaning agents to carpets, to the paint for your walls.

Do you know your allergy triggers?

Browse our factsheet library for help managing triggers:

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