What is Sensitive Choice and why is it important?


Sensitive Choice helps millions of people worldwide to live better with asthma and allergies. It does this by:

  • Educating people about the importance of managing their asthma
  • Providing consumers with a way of identifying products and services that may benefit people with asthma and /or allergies and improve health and wellbeing
  • Encouraging manufacturers and suppliers to produce products and services that are asthma and allergy friendly
  • Raising funds for NAC to better support health education and treatment Guidelines

The National Asthma Council Australia (NAC) created the Sensitive Choice® program in 2006 to better educate people on how to manage asthma and allergies and empower consumers to identify asthma and allergy-aware and eco-friendly products and services.

As a not for profit organisation the NAC uses the funds raised by the program to support its work to improve outcomes for people with asthma and allergies.

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